Eddie Bauer is embracing their roots with First Ascent. EB's new line of gear is "guide built" (designed and tested by Whittaker and Viesturs among others), for extreme athletes. First Ascent has already been to the top of Everest and it should be in stores this fall. Ceci Lauerman and the team from First Ascent showing off the gear to Heather Gibson and Gram Slayton. AspenSpin can't wait to give it a try in the deep deep POW on Ajax this season.