STOKED 4 SNOW: SIA 2013

Tony and Barbara at the Kjus Booth.Trade shows are like mullets.  Business up front...all party in the back.The annual SnowSports Industries America (SIA) Snow Show in Denver is always 3 days of chaos. 10 hours on your feet, unlimited swag, lunch at the candy jar, booth models, endless meetings, plenty of bro-heiming and many beers starting precisely at 5 pm. 

Click 4 Pix:

STOKED 4 SNOW and   FRESHIES

If you've ever been to a major trade show..like MAGIC, ICSC, or CES you can picture what SIA is like.  One important difference with SIA is that skiing and riding on snow is... in reality... the business of fun.  The entire industry shows up in Dever for SIA; Athletes, gear brands, fashion brands, retailers, wholesalers, media, boutique brands, emerging brands, new products, old products, ski areas, non-profits....everybody.   Almost 20,000 people and 106 exhibitors attend SIA.  There are over 1,500 Alpine ski models on the market and more than 1,000 snowboard varietals.  There are 30 million participants in skiing and snowboarding in the U.S.  Skiing and snowboarding equipment, apparel and accessories achieved more than $3.3 billion in sales last year.   It's a big biz, and SIA is the most important event of the year.

Full Disclosure:  AspenSpin has promotional relationships with several brands. Over the years, A-Spin has become associated with some of the greatest gear and apparel brands available World Wide.  The following brands have been extremely loyal to us...and hopefully we return the favor. Our ski kit is as follows: Outerwear (Kjus) Mid-Layer (Neve) Under-layer & socks (Ice-breaker, Ibex and Smarwool), Skis (Kastle), Optics (Oakley), Extreme Weather Gear (The North Face), Footwear (Nike), Apres Ski (Haute Hippie), Beanies (Free Time Goods). Boots, poles, helmet (sponsorships available).  

Aspen homies were all over the floor.  It's always great to see Aspen representing.  Spotted dominating at SIA were local Aspen brands; High Society, Strafe, Obermeyer, Free Time Goods, Poc, Vintage Ski World  Hometown retailers Gorsuch, Hamilton Sports, Pomeroy and Performance were checking out next year's models.  Media collegues like Aspen Peak, Aspen 82, Snow Mag, Backbone Media made the scene.

It's BEER o'clock at SIA.The convention floor at SIA has several distinct zones.  The traditional alpine brands are in the NE quadrant.  As expected, the bigger the brand...the bigger the booth.  Rossignol, K2, Volkl, yada, yada, yada.  New energy is being provided in the alpine arena by boutique brands...like Armada (really a mid-major), Icelantic, Ski Logik, DPS, RMU and more. 

The fashionista brands huddle in the SE corner.  $1.4 billion was spent last year on Ski and Snowboard apparel.  Brands from all over the world show their wares at SIA.  In addtiton to our favorites, Kjus and Neve we were impressed by the fashion offerings from SOS, Picture, Alp n Rock, Coldsmoke and for the sparkly types...Snow Sugar.

The SW section is Street, Lifestyle and accessories which crosses over to the SE square which is home to  Snowboarding.   The booths in the back are loud and fun and filled with SWAG.  Volcom, Lib Tech, Vans, Skullcandy and Go Pro have huge and interactive booths and lots of hottie booth models (male and female).  Volcom hosted an extremely loud metal band, Diarreha Planet and free beer at exactly 5 o'clock.  Actually almost evey booth has free beer at exactly 5 o'clock.  Emerging brands like INI Cooperative, Spacecraft and Wrong Gear brought their fresh new looks to the show.

SIA is crazy and fun and you get to see what's hot for next year.  Bright colors are still important in both hard goods and softgoods.  Innovative ski shapes continue to evolve with some of the smaller, more agile brands now leading the way with design development both technologically and graphically.  Back country and side country gear is still the fastesat growing segment for skiing.  While snowboarding has experienced a mild plateau in growth...the youth oriented apparel and lifestyle gear seems to be thriving.  Actually the skiers and riders are morphing together....everybody is STOKED 4 SNOW.

Click 4 pix:    STOKED 4 SNOW  &  FRESHIES

The Kastle Skis booth was like an oasis on the SIA Convention Floor. Click for Pix.Neve Designs from Boulder Colorado makes the greatest sweaters for men and women. Click for pix.Ski industry legend Klaus Obermeyer going strong at SIA 2013 . Click for Pix.Rory Bushfield and friends celebrated the life of Sarah Burke at a photo exhibit in her honor. Click 4 pix.

Aspen Fashion Statement

Klaus Obermeyer at Aspen Fashion Week.Aspen Fashion Week 2012 is a wrap.  The cat-walk at the ice rink is getting packed up as we speak. The models and the Bentleys are hitting the road.  In it's fourth year Aspen Fashion Week (AFW) is staking it's claim among the pantheon of exciting events in Aspen.  Despite a tumultuous history, AFW appears to be working out the kinks and maturing into a super-fun and popular event. 

The brands, the fans, the models and the fasionistas all had a blast. Over a jam packed 3-day period we caught  8 cat-walk shows on the Snowstage, 6 at The Chateau and 7 in-store events.  AspenSpin was hopping, we snapped over 3000 photos for your viewing pleasure.  Here's the Best of AFW.

Click 4 Pix;

THE ASPEN LOOK BOOK: by AspenSpin

NEVE Designs  

KJUS

Roots / SIA Snow Collection / Duohta Vuohta

SKEA / PAJAR /MARMOT / AUTHIER

BLUE STEEL Aspen (the people pix)

Lauren Bush of The Feed Project.AFW highlights:

A super-fresh runway show from KJUS mixing vibrant colors and classic lines.  Kjus showed off both their functional on-mountain looks and their life-style offerings.  The sophisticated audience of fashionistas and industry folk were wowed by the animated show and the fashion forward KJUS style.

Neve Designs from Boulder showed their luxurious and stylish knit products.  The Neve sweaters were a HUGE hit in Aspen.

Bentley Motor Cars.  Bentley pulled out all the stops to open AFW. Bentley inlisted local dare-devil Ted Davenport to perform a wing-suit sky dive from a chopper.  Ted flew into the AFW venue to kick off the festivities.   AspenSpin took advantage of the Bentley test-drive program by taking a convertible Continental GT up Independence Pass at a very high rate of speed.  No one was injured in either stunt.

SIA.  The Snowsports Industry Association presented, Snow Collections a fashion show featuring several of their member brands.  Oberymeyer (Aspen), Skea (Vail), Killy, Fera, Krimson Klover (Vail) Dale of Norway and Helly Hansen strutted their stuff on the Snowstage.

Fashion for a cause:  The Feed Foundation, Krochet Kids International and The Empowerment Project shared their respective eco-friendly, fashion oriented and  progressive messages with AFW.

The Marmot in-store event featured tacos, tequila and a mariachi band.

Aspen is known for its night-life...so needless to say their were tons of parties, in-store events, model interactions and hosted bars all over  town...all within the TBR..three block radius.  The Swag--- well that was off the hook.  

To see the Party Pix:  click  BLUE STEEL ASPEN.