KJUS: Style and Performance

What do Andy Party and Bode Miller have in common?  If you've read AspenSpin over the years the answer should be easy.  Both men ski almost every day,  both men are concerned with style and performance and both men exclusively sport premium ski clothing from KJUS. 

I don't know? What are you wearing?Kjus, a Swiss company is named after Olympic Gold medal winner and World Champion skier Lasse Kjus. It can be found in the finest shops in Aspen and around the World.   Every piece is meticulously designed and extensively tested before it hits the stores.   Known for their clean, crisp, innovative designs and uncompromising vision Kjus has become the gold standard for premium ski wear all over the world. In fact according to an industry insider Kjus has helped shape the future of sportswear.  Their ground breaking  high-tech stretch fabrics allow full freedom of movement on the slopes but also are the most fashionable.  Every stitch, every seam, every design and every garment is flawlessly produced.  Kjus is worn on mountain by champions like Lasse Kjus, Bode Miller, Didier Cuche and Lara Gut. Kjus gear even makes a ski bum like A. Party look fabulous on the snow.

Click 4 Pix:  Kjus, Snow and The Beav

Kjus is not just clothing for skiing.  In recent years Kjus has expanded their horizons to produce a full line of active wear and golf clothing with the same tradition of excellence.  Click KJUS to learn more about the company, their history, the future and to find dealers all over the world.

Last week AspenSpin was lucky enough to attend the grand opening of the very first Kjus boutique in North America at Beaver Creek, Colorado.  Like Kjus clothing, the store has a clean classic design that exudes quality. The store design is beautiful, but it's the merchandise that stands out with distinction.  All the newest styles and colors for ski season 2014/15 are available.  It was a celebration of Kjus and it was a first class event.  VIP's from all over the world attended the opening and the merch was flying off the racks. Nico Serena, Director of Design and Creative and Timo Regier, Global Head of Sales flew in from Switzerland for the event.  I'm sure the soft Colorado POW POW was not a lure for those guys.  North American team leaders Brooke and Chris Mackenzie hosted the Grand Opening and their crew supervised every detail.  Bode Miller and his family were on hand to help celebrate the day.  It was a great party and hopefully the first of many Kjus boutiques in the U.S. and Canada.

If you've been diligently following AspenSpin...you've seen the pix and you know A. Party always looks sharp on the slopes.  As previously reported...we've logged over 1000 ski days in Kjus.  We don't just promote brands and products...we live 'em.  Take it from AspenSpin...Kjus is the World Champion of ski wear.  

While in Beaver Creek AspenSpin also attended a fashion show produced by Snow Magazine and a Ted Ligety autograph signing.  Click 4 pix. 

Click 4 Pix:  Kjus, Snow and The Beav

Nico, Bode, Brooke and the whole Kjus team came out for the Grand Opening in beaver Creek.Nico Serena, Head of Design and Timo Regier , Global Head of Sales came in from HQ in Switzerland.The kids love Bode. Kjus Grand Opening at Beaver Creek. The first store in North America.

Whole Foods Market set to dominate.

After more than 6 years in development Whole Food Market, Roaring Fork Valley will open for business on August 15.  Whole Foods which began with a single store in Austin, Texas in 1980 now has 332 stores across the country and is known for selling only organic and natural products. Whole Foods claims to be the healthiest grocery store in the world and prides themselves on their environmental stewardship. Whole Foods is ranked as one of the the most socially responsible businesses in the USA by a variety of measures, is always on the best companies to work for list and is the EPA's #3 Green Power Player.   Whole Foods only sells food items that are free of artificial flavors, preservatives, colors, sweeteners and hydrogenated fats.

WHOLE FOODS SNEAK PEEK (click 4 pix)

AspenSpin got a sneak peek at the newest Whole Food Store in Basalt...and it looks FRESH.  The store will have 101 employees, 75 of which were hired locally and 26 brought in from other stores.  At 28,000 square feet, the Roaring Fork Valley store is smaller than their typical footprint, but its packed with "1000's of local products".  It's clear that Whole Foods will become very involved with the local community. They are contributing one dollar to AVSC for each  "facebook like" they receive before the grand opening tomorrow.   Look for tons of in-store events, sales, coupons and more in the near future.  

So after years of waiting....bring your reusable bags to Basalt tomorrow and get your ya ya's out food shopping at Whole Foods   Don't be surprised if you learn more about your food than ever before, as Whole Foods is completely transparent with their labeling.  According the Amy, the Community Relations Director..."the more you know about your meat, the better".  

The Fruits and Veggies look awesome. Click for more photos from our sneak peek at Whole Foods.Cutting the Cheese. Sampling is a BIG part of the Whole Foods experience.In the Soup with Yalonda Long and 5-time Olympian Casey PuckettThe Pizza Team showing off their pies. Click 4 more pix.