KJUS: Style and Performance

What do Andy Party and Bode Miller have in common?  If you've read AspenSpin over the years the answer should be easy.  Both men ski almost every day,  both men are concerned with style and performance and both men exclusively sport premium ski clothing from KJUS. 

I don't know? What are you wearing?Kjus, a Swiss company is named after Olympic Gold medal winner and World Champion skier Lasse Kjus. It can be found in the finest shops in Aspen and around the World.   Every piece is meticulously designed and extensively tested before it hits the stores.   Known for their clean, crisp, innovative designs and uncompromising vision Kjus has become the gold standard for premium ski wear all over the world. In fact according to an industry insider Kjus has helped shape the future of sportswear.  Their ground breaking  high-tech stretch fabrics allow full freedom of movement on the slopes but also are the most fashionable.  Every stitch, every seam, every design and every garment is flawlessly produced.  Kjus is worn on mountain by champions like Lasse Kjus, Bode Miller, Didier Cuche and Lara Gut. Kjus gear even makes a ski bum like A. Party look fabulous on the snow.

Click 4 Pix:  Kjus, Snow and The Beav

Kjus is not just clothing for skiing.  In recent years Kjus has expanded their horizons to produce a full line of active wear and golf clothing with the same tradition of excellence.  Click KJUS to learn more about the company, their history, the future and to find dealers all over the world.

Last week AspenSpin was lucky enough to attend the grand opening of the very first Kjus boutique in North America at Beaver Creek, Colorado.  Like Kjus clothing, the store has a clean classic design that exudes quality. The store design is beautiful, but it's the merchandise that stands out with distinction.  All the newest styles and colors for ski season 2014/15 are available.  It was a celebration of Kjus and it was a first class event.  VIP's from all over the world attended the opening and the merch was flying off the racks. Nico Serena, Director of Design and Creative and Timo Regier, Global Head of Sales flew in from Switzerland for the event.  I'm sure the soft Colorado POW POW was not a lure for those guys.  North American team leaders Brooke and Chris Mackenzie hosted the Grand Opening and their crew supervised every detail.  Bode Miller and his family were on hand to help celebrate the day.  It was a great party and hopefully the first of many Kjus boutiques in the U.S. and Canada.

If you've been diligently following AspenSpin...you've seen the pix and you know A. Party always looks sharp on the slopes.  As previously reported...we've logged over 1000 ski days in Kjus.  We don't just promote brands and products...we live 'em.  Take it from AspenSpin...Kjus is the World Champion of ski wear.  

While in Beaver Creek AspenSpin also attended a fashion show produced by Snow Magazine and a Ted Ligety autograph signing.  Click 4 pix. 

Click 4 Pix:  Kjus, Snow and The Beav

Nico, Bode, Brooke and the whole Kjus team came out for the Grand Opening in beaver Creek.Nico Serena, Head of Design and Timo Regier , Global Head of Sales came in from HQ in Switzerland.The kids love Bode. Kjus Grand Opening at Beaver Creek. The first store in North America.

The Silver Rush

The USOC brought out the A-Team for Silver Rush.SNOW MAGAZINE pulled out all the stops in Aspen last night to present the inaugural SILVER RUSH Event and Gala to benefit the United States Olympic Committee (USOC).  Silver Rush was structured as a fast moving mobile cocktail party including 7 separate in-store events  thorough-out down-town Aspen, topped off with a Gala party with dancing, drinks and a silent auction at The Baldwin Gallery.

Click 4 pix.  SILVER RUSH

Donors, Olympians and well-heeled party guests were feted with food and drinks throughout the core provided by Aspen's finest restaurants.  The night was warm and clear as Silver Rush patrons strolled through Aspen and mingled at their favorite retails stops including Caribou Club, Gorsuch, Buccellati, The North Face and others.

Olympic Champions Dawn Harper (reining 110 meter Hurdle Gold medalist) Evan Lysacek (reining Men's Olympic figure skating champion) and Nate Holland (2 time Olympic Snowboarder and 6-Time X games Gold medalist) took time out from their training to celebrate with a who's who of Aspen's glitterari and to raise money for the USOC.

There were a few of speeches and a wee bit of a fund-raising push from the USOC...but Silver Rush was a night filled with food, drinks, dancing and fun.  Everyone had a blast.   Snow Mag's Editor-in Chief David Gibson, Founder and Publisher Barbara Sanders and the entire staff including Daniel Swinford, Maggie Strassel and Julie Wilson put on an awesome soiree that went late into the night.   Aspen socialites mingled with Olympic Athletes to create an atmosphere that can only be described at mountain town chic.  "It was an extremely successful event" shared Sanders as the night wound down.  "It was a beautiful crowd, I can't wait for next year" added  Swinford.  AspenSpin could see the wheels turning for a bigger, better Silver Rush next year.

Click the pix:   SILVER RUSH.

Dawn Harper Gold Medal Hurdler, Evan Lysacek, Gold Medal Figure Skater and Nate Holland who plans to win Gold at Sochi in 2014. click 4 pix.The Snow Mag team pulled out all the stops for Silver Rush.in aspen. Click 4 pix.The Shot-ski made an appearence at The North Face in-store event. Click 4 pix.

This Week in Aspen

7908:  The Aspen Songwriters Festival.  Mar.21-25

For tickets and information Click: 7908

SNOW Magazine's  SILVER RUSH.  One ticket / 2 Parties. Mar. 22.  For all the info:

Click SILVER RUSH

March Radness

March Radness in Aspen. click 4 pix.As we roll into March, many things change in Aspen.  Daylights savings time kicks in and the bluebird days (and hopefully more POW days) are glorious.  The party crowd arrives, the face-people take 4 hour lunches at Bonnie's, the senior citizens arrive with their deep pockets.

Bottom line is...the season is almost over.  AspenSpin is at 80 ski days and still on pace for a coveted 100 day pin from Aspen / Snowmass.  The party body is breaking down a little...hopefully nothing a little duct tape, ibuprofen and chinese herbs can't overcome.

The event season is about to peak.  Last week we went to the Cheeseburger Party, The LemonDrop Party, The SkyLab Party and tonight Sneak-a-Peak and tomorrow The 51st Wine Party and corresponding after party.  The Cougs are running wild. 

SEE PIX:  MARCH RADNESS

On tap:

ASPEN FASHION WEEK.  In it's 4th year, and AFW is on.  Bentley is now a sponsor...so I guess that's "how we roll".  KJUS and NEVE two of AspenSpin's favorite brands are on board for 2012.  They will be featured on the runway along with many other active and fashion brands.

Click 4 Info: AFW March 11-14.

7908: The ASPEN SONGWRITERS FESTIVAL, at The Wheeler Opera House.  John Oates and Gram Slayton put together a full slate of singer / songwriters for the 3rd edition of the highly popular event. 

 Click 4 Info:  7908 March 21-24

SNOW MAG's SILVER RUSH.  2 events, one ticket.   A series of in-store / restaurant events followed by an Olympic Team soiree.  Caribou Club, The Baldwin Gallery, The North Face and others are on board.

Click 4 Info :  SILVER RUSH March 22